I LOVE attending fashion shows, and Pure London is one of the biggest to hit the capital outside of LFW. It’s a huge exhibition filled with all of the latest trends, on sale for those who retail clothes to add them to their stock. You also get the chance to enjoy catwalk shows all day long, showcasing the latest trends as well as the retailers in the hall.
With my press pass in hand, I watched these great catwalk presentations a couple of times during the day, and they were great fun. Some of the looks are really spectacular, as you’ll see below. These images plus my trend report were published in Fashion Shift Magazine, and you can take a little look at them here. Check out the issue for a closer view!